Commercial for the global hipster charity brand 'Movember' which promotes the growing of moustaches during the month of November to raise awareness of men's health issues. This campaign aimed to get women involved too by encouraging them to upload photos of their 'misstaches' to social media, which they did in huge numbers. This commercial kicked off the highly successful campaign and represented the first ever television commercial by Movember. As well as directing the spot, Chris also designed all the books which feature in it.
Director: Chris Waitt
Agency: Leo Burnett
Client: Movember
Creative: Charlie Martin
Editor: Carey Williams
Producers: David Hay, Annabel Bennett
Production Company: Framestore Pictures
